Overview
It is an app that makes travel more convenient by helping users
summerizing travel information and scheduling travel route.
Problems
1. Before people go to travel, they have too many information to handle.
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2. Travel schedule is easily not time and cost efficient.
3. During the travel trip, there will always be unexpected things happened. However, it is complex to reschedule travel plans.
Solutions
1. Helps users summarize their travel information.
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2. Provide potential cost and time efficient plans for users to choose.
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3. Provide adjustable plans for users.
"Plan the travel"
Features
1. Trails helps users plan their travel in time and cost efficient way.
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​2. Trails shows what is "next step".
3. Trails give considerable plans if users do not follow the route.
"provide changeable plans"
Other Device
Business plan
Channel
Social media ads
Websites ads
Engage: mails
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Customer Segments
Age: All ages
No area restriction
Group: people who want to plan for their travel.
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Revenue
The basic summary function is free to use.
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Other functions need users subscribe and pay monthly. Users can unsubscribe at any time
Empathy Map
Competitor Analysis
Feature Analysis
Personas
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Storyboard
Journey Map
Information Architecture
​Key Features
Feature 1
Trails helps users plan their travel in time and cost efficient way.
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"Plan the travel"
Feature 2
"Remind the next step"
Remind users what is next destination.
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Feature 3
"Give the response"
When users do not follow the route,
Trails will detect that and give suggestions.
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Low Fidelity
Key Competitor
Branding Analysis
Imagery
Color
Typography
To be modern, We'd like to be dark and non-pastel. Pastel is not suit the style of Trails. We want to make Trails with simple color so that it can shoe information more clearly.
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Sans-serif is better choice, while serif looks more serious. We'd like to combine both thin and Bold Sans-serif into our work.
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Trails want to express clear and simple style to users, so illustration is not suitable. And illustration style is easy to be personal style. Trails want to be more professional and for all groups of people.
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Color
Typeface
Typeface
Typeface
Helvetica
Icon
Color
Typeface
Typeface
Typeface
Futura
Futura
Icon
Color
Icon
Typeface
Futura
Vision and Mission
Vision : Become the app provide integration of travel convenience with technology development.
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Mission : To bring convenience and efficiency for people to travel.
Tone of Voice
Simple and direct
Provide changeable choice for users to choose and deal with any unexpected things happen.
Summarize information and plan a route in clear and straight forward way.
Flexible
Interactive
Users can drag information and add them to their plan.
Design Principle
Considerate
Trails are dedicated to provide an environment caring users feelings and how to provide better solution to users.
Technological
Trails provide shared data and connect locate function to make system optimization.
Simple
Provide simple and direct information structure.
Branding
Direction 1
Direction 2
Direction 3
UI Styleguide
High-fidelity
Usability Testing
Good points
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1. It provides possible suggestions for users, and I do not need to search by themself.
2. It helps to summarize information, which helps to save time.
3. It reminds users's next steps.
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Bad points
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1. The preference setting is a little confused.
2. Map can be provided to help users to navigate.
3. Restaurants and stores can be suggested to users
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3/3 interviewees have positive attitudes to use Trails when they prepare for the Travel.
Key Learnings
" provide map for users to navigate "
" Provide more choices ."
" Make preference
more specific."
Before and After
1. Users can get back and change their settings.
2. More destinations are provided.
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1. Map is added.
2. Users can choose different routes.
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Before
After
Before
After
